What We Do

Disrupting the CPG Landscape Through Reinvention

Our unique, data-centric formula breaks through traditional boundaries and transcends the consumer brands of the past. We are revamping the world of e-commerce to build superstar products that outperform the competition.

Designed for Today’s
Educated Consumer

Our system for optimizing our growing product portfolio of brands is built on a foundation of analytic insights to identify the right products to brand, source, and market.

Creating and Growing
Digitally Native Brands

Through our nimbleness and expertise in brand development and marketing, we deploy only those products of the highest quality, designed to drive repeat purchases and displace the competition.

Understanding the
Competitive Terrain

We perform competitive research and a thorough analysis of the marketplace so we can seamlessly fulfill the unmet needs of the consumer and deliver results better than the competition.

Our product development engine is driven by five fundamental stages that allow us to bring new products to life, from ideation to launch and beyond. Our incredible fast-paced speed to market provides us an advantage over traditional CPG companies.

Analyze

It’s all about a unique combination of science and art. We take a data-driven approach combined with in-house experience and creativity. By leveraging brainstorming combined with qualitative and quantitative data, we analyze the market and opportunity size as well as the brand and product fit.

Launch

Upon activation, the launch team utilizes all available tools to promote product awareness and sales conversion, including new listing optimization, marketing and advertising support, pricing strategies, and customer outreach.

Develop

Our product launch teams in the US and China work with our comprehensive team of product developers, manufacturing partners and in-house designers to develop world class and sustainable products that surpass customer satisfaction.

Grow

We identify new opportunities by building depth within products and creating a compelling SKU assortment. Through line extensions, we launch complementary and ancillary products, brands and collections that will continue to achieve key page rank milestones.

Test

By executing a partial launch of products to test receptivity, we are laying the groundwork for building momentum for our products in reviews, while also gaining the necessary information for demand planning and product enhancements.